Marketing Manager

Location

Bristol

Salary and benefits

Competitive and excellent benefits

Job advert description

The Marketing Manager (MM) works with the Associate Director CEM (AD) to create the strategic vision for their product portfolio and is responsible for the budget, performance and day to day management of all marketing activities required to deliver on that vision.

They are accountable for achieving annual marketing objectives and KPIs through the implementation of multi-channel marketing campaigns (across email, social, search, in-person and virtual events, etc.), and manage the delivery of this through their team.

Marketing strategies will support the primary business goal of winning and retaining customers: primarily authors, reviewers, readers, and society partners, whilst also providing support for the winning and retaining of library customers. Integral to this is the need to maximise content growth for the journals in their portfolio through the engagement of researchers  with IOPP’s products and services.

The MM sets the standards for other team members to ensure best practice activities, providing effective line management to the marketers and acting as marketing expert for the portfolio across the wider business.

Key job accountabilities include

• Develop and implement objectives-driven global marketing strategies to improve positioning, awareness and impact with customers. This could include increasing engagement and submissions, growing the number of reviewers, driving readership (usage) and citations.
• Collaborate with the editorial teams on product positioning and campaign requirements.
• Plan and prioritise the marketing of products based on their classification e.g. ‘intensive’, ‘standard’ or ‘light-touch’.
• Collaborate with the Head of MarComms, Data Marketing Manager and Library Marketing teams, where relevant, on integrated, multi-channel marketing campaigns to support campaign goals and ensure successful engagement with target customers.
• Represent marketing function in meetings with key stakeholders.
• Deliver presentations and produce reports as required.
• Responsible for customer-facing content and marketing materials for portfolio based on IOPP brand guidelines (where appropriate).
• Ensure consistent and useful measuring and reporting of all marketing activity (working closely with the Data Marketing team).
• Make data-driven decisions when planning campaigns and activities to optimise performance. 
• Work with the senior marketing team and other key stakeholders to develop a strong understanding of our customers to help us support their needs through services, communications and product development.
• Monitor competitor activity to feed into overall market intelligence.

About you

Successful applicants should demonstrate the following:

• Extensive experience in creating and implementing marketing strategies and tactical plans.
• A good understanding of Open Access and wider STM publishing and research landscape.
• Experience of working with society partners in the provision of marketing services.
• People management experience.
• Experience preparing and managing to a budget.
• Proven ability to motivate a team to success.
• Collaborative approach to team management and working with peers.
• Strong problem-solving skills, including the ability to generate ideas and solutions.
• Strong communication skills in all forms, including excellent copy writing and presentation skills.
• Continuous improvement: proactively seek opportunities to deliver efficiencies and effectiveness.
• Ideally holds a professional qualification in marketing and equivalent work experience in marketing.

The working pattern for this role will require 28 hours minimum a week, ideally 35 hours per week.

About the benefits

In addition to a competitive salary, we offer employees a comprehensive benefits package including an excellent pension scheme, discretionary annual bonus scheme, private medical insurance, life assurance and generous annual leave, and a range of flexible benefits including cycle to work and gym membership.

Our modern and contemporary offices are based in the thriving city centre of Bristol, a stone’s throw away from Temple Meads train station, and within walking distance of Cabot Circus shopping centre, and numerous cafés and restaurants. Named on more than one occasion as the best city in the UK to live in, Bristol is a cosmopolitan and creative city boasting a historic harbour, internationally renowned cultural institutions and home to world-class festivals and events.

This role is based at our Bristol office. Blended and flexible working will be considered with regular office attendance informed by business needs and subject to the local COVID-19 situation.

To apply

To apply, please submit your CV and a covering letter through our careers site highlighting your previous experience and how it applies to the role, and why you are interested in this opportunity and IOP Publishing.

About us

IOP Publishing is an international scientific publisher, through which leading-edge research is distributed worldwide. Our rapidly expanding journals programme is published alongside other sources of scientific information in the form of eBboks, magazines and conference proceedings. Other publications include easily accessible community and regional websites. We are a world leader in the development of electronic publishing for the scientific community and have offices in Europe, Asia and the US.  Working in the interests of science and scientists, we aim to maximise the impact of the research we publish.

IOP Publishing is central to the Institute of Physics, a not-for-profit society. Any financial surplus earned by IOP Publishing goes to supporting science through the activities of the Institute. With a continuing focus on growth, we recognise that every single person has a real part to play if we’re to achieve our aim of becoming the world’s leading publisher in our field.

We are seeking a diverse range of candidates and particularly welcome applicants from under-represented backgrounds.